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Demo barbershop site built on our service-business template — services, team, gallery, online booking, and secured contact form.
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Root & Margin
More leads for Knoxville small businesses
Root & Margin is a veteran-owned and operated studio that builds lead-generation websites for local small businesses — and Store Launch when you need to sell products online. Clear packages, clear prices, no agency runaround.
Serving Knoxville & East Tennessee · Veteran-owned & operated
Two Packages
Lead-generation sites for most local businesses. Store Launch when you need to sell products — same clear boundaries, no agency scope creep.
Web Launch
Built to turn searches into phone calls
A professional lead-generation website built from a proven small-business template. Designed to turn Google searches and referrals into phone calls and form fills.
View PricingIncluded
- ✓Up to 5 pages
- ✓Contact form + click-to-call
- ✓Mobile responsive
- ✓Basic on-page SEO
- ✓Google Business Profile guidance
- ✓14-day delivery after content received
- ✓1 revision round included
Not included
- —Online booking systems
- —Custom software or apps
- —Logo design or full copywriting
- —Unlimited revisions
- —Domain purchase, email, and DNS setup (available as Launch Setup add-ons)
- —Product catalog / payments (see Store Launch)
Store Launch
Built to take product orders online
A productized online shop for makers and small retailers — branded storefront, guest cart, Stripe Checkout, and a simple admin to manage products and orders.
See the Ember & Wick demo for the shape of the shop.
View PricingIncluded
- ✓Branded product storefront
- ✓Guest cart + Stripe Checkout
- ✓Admin for products & orders
- ✓Stock tracking on fulfilled orders
- ✓Product seeding for your catalog
- ✓Stripe test → live handoff
- ✓D1 database + backup guidance
- ✓~20–25 business days after content & Stripe access
- ✓1 revision round included
Not included
- —Customer accounts / buyer order history
- —Subscriptions or memberships
- —Complex shipping rules or Stripe Tax
- —Multi-vendor / marketplace
- —Inventory sync with third-party tools
- —Custom checkout UI (uses Stripe Checkout)
- —Logo design or full copywriting
About Root & Margin
Root & Margin helps owner-operated small businesses in Knoxville get found online — and sell when the business is ready. Productized packages, clear boundaries, fast delivery. Veteran-owned and operated.
I’m Sean Hagstrom — veteran, solo founder, and software builder. I built Root & Margin the same way I help clients: as a Knoxville sole proprietor who needed to look credible, get found, and invoice without chaos. I recently went through the EIN, county license, business bank, and professional email setup myself, so I know what it feels like to go from side project to real business.
I focus on the online half of that journey — a professional site that helps customers find you and contact you, or a focused shop when you need to take payments. Not an agency with ten service lines. Not custom software. Not business formation consulting.
Going Legit Online
A practical checklist for owner-operators in Knoxville and Knox County, Tennessee — what to handle before your website goes live and what makes you look credible online.
Read the checklist →- Owned by
- Veteran-owned & operated
- Focus
- Knoxville small businesses
- Delivery
- 14–25 business days after handoff
- Model
- Clear packages, clear boundaries
Common Questions
What does Root & Margin do?+
Root & Margin is a veteran-owned and operated studio that builds websites for small businesses in Knoxville and East Tennessee. Most clients start with Web Launch (lead generation). Makers and shops that need to sell online can choose Store Launch.
Is Root & Margin veteran-owned?+
Yes. Root & Margin is veteran-owned and operated by founder Sean Hagstrom in Knoxville, Tennessee.
Who is the Web Launch package for?+
Owner-operated small businesses that rely on phone calls and inquiries, often have a weak or outdated website, and want a simple professional site without a long agency process.
Who is Store Launch for?+
Makers, boutiques, and small retailers with a focused catalog who want a branded shop, Stripe Checkout, and a simple admin — not a custom marketplace or subscription platform. See the Ember & Wick demo for the shape of the product.
How much does a website cost?+
Web Launch is $1,800 (one founding spot at $1,400 with case study rights). Store Launch is $3,200 (founding $2,600). Launch Setup add-ons are $299 bundled or à la carte from $59. Care Plan is $129/mo after launch; Shop Care for online stores is $179/mo.
Do you set up my domain and email?+
Yes, as optional Launch Setup add-ons. Everything is registered in your name on your accounts — Root & Margin configures DNS, Workspace, and the contact form, then hands off a short doc with logins and renewal reminders. Registrar fees are yours: standard .com names are often ~$10–15/year; premium or very specific names can cost much more — we confirm price before registering.
How long does it take?+
Web Launch: 14 business days from content handoff. Store Launch: about 20–25 business days after content and Stripe access. Client delays extend the timeline.
What do I need to provide?+
Your logo (or text-only approval), photos, and bullet-point copy. For Store Launch, also product list (names, prices, stock, images) and a Stripe account you own. Root & Margin handles the build, payments wiring, and basic SEO.