Question 1

What does Root & Margin do?

Accepted Answer

Root & Margin builds lead-generation websites for small businesses in Knoxville and East Tennessee — owner-operated shops, studios, professional services, and local service companies.

Question 2

Who is the Web Launch package for?

Accepted Answer

Owner-operated small businesses that rely on phone calls and inquiries, often have a weak or outdated website, and want a simple professional site without a long agency process.

Question 3

How much does a website cost?

Accepted Answer

Web Launch is $1,800 (one founding spot at $1,400 with case study rights). Launch Setup add-ons — domain, professional email, and form wiring — are $299 bundled or à la carte from $59. Web Launch + Launch Setup is $2,099 ($1,699 founding). Care Plan is $129 per month after launch.

Question 4

Do you set up my domain and email?

Accepted Answer

Yes, as optional Launch Setup add-ons. Everything is registered in your name on your accounts — Root & Margin configures DNS, Workspace, and the contact form, then hands off a short doc with logins and renewal reminders. Registrar fees are yours: standard .com names are often ~$10–15/year; premium or very specific names can cost much more — we confirm price before registering.

Question 5

How long does it take?

Accepted Answer

14 business days from the day you hand off logo, photos, and bullet-point page content. Client content delays extend the timeline.

Question 6

What do I need to provide?

Accepted Answer

Your logo (or text-only approval), photos from jobsites, and bullet-point copy for each page. Root & Margin handles the build, form setup, and basic SEO.

Guides for Knoxville small business owners

Going Legit Online

Social Media Isn’t Enough

Ready to build your site?